I. Economy Analysis
1. World Economy
The global market in finance shows a downward trend.
Not only an advanced country but also developing country be slumped.
Firms reducing investment.
Global oil price and raw material price are falling down.
2. Domestic Economy
Domestic demand is depress.
II. Firm Analysis
1.Corporate Profiles
Overview
Corporate Name
Date of Establ
The multi-domestic strategy has some characteristics. Resources are dispersed throughout the various countries where the firm does business, decision-making authority is pushed down to the local level, and each business unit is allowed to customize product and market offerings to specific needs. The corporation as a whole foregoes the benefits that could be derived from centralization and coordin
1. Materials Nano Technology
New materials industry
Nano Technology
+
Material Nano Technology!
What is Nano?
And so on…
Benefits of Nanotechnology
Equipment performance
Abundant Life
Unlimited applications
for them.
2.3 Marketing Position
Among this big business, there are three major retailers that are Costco, Sam’s club, and BJ’s wholesaler. According to [Figure 2] below, Sam’s Club has 46% of market share with 624 stores in worldwide, Costco has 41% of market share with 555 stores in worldwide, and BJ’s has 13% with 180 stores.
[Figure 2] Store accounts of 3 major firms